You’ve Got Commercials! – Bad ones

One of my favorite columns on Slate (okay maybe my only favorite column on Slate) is “ad report card”. Here’s the latest, where Seth Stevenson skewers AOL:

Compelling ad campaigns flow naturally from brands like [Nike]. AOL, on the other hand, doesn’t know what it is and doesn’t know where it’s going. Even a brilliant agency can’t make great ads for a brand with an identity crisis and a dubious product.

Link (Slate)

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